喝完咖啡，纸杯开始生长。今天，欧盟《包装和包装废弃物法规》(PPWR)正式进入适用阶段，包装产业正在走向减量化、循环利用和全生命周期价值设计的新阶段。在这样一个重要节点，我们想分享一件一直在认真推动的事：一只喝完的咖啡纸杯，在完成饮用之后，不一定只能走向垃圾桶，它还可以装入咖啡渣、种子和土壤，变成一只育苗杯，让一次性包装拥有可以被看见、被参与的第二次生命。
第一次使用时它可靠承载饮品，使用之后又进入育苗、共育和移栽的新场景。这不仅是材料的改变，更是对包装使用之后的重新理解，也是我们对可持续价值的长期实践。未来，门店可以推出“喝完即种”套装，也可以集中收集参与社区和公益绿化，让顾客带走一份正在发生的生长。
我们一直在做一件有意义的事儿——让纸杯拥有第二次生命，也期待和更多小伙伴一起把这件事真正做起来。
PPWR深入行业研究 连接产业协同创新
——辩论见真知，定力源自于对规则的敬畏，以及对底层技术的持续创新。
Today, the EU Packaging and Packing Waste Regulations (PPWR) are officially in their application, with the packaging industry moving toward a new phase of quantification, recycling, and full-life value design. At such an important node, we want to share something that has been being pushed seriously: a cup of coffee paper that is finished and does not necessarily go to trash cans after drinking it; it can also load coffee slags, seeds, and soil into a nursery cup, allowing one-time packaging to have a second life that can be seen and involved.
It is a new scene of breeding, co-generation and shifting when it first uses a reliable drink. This is not only a material change, but also a reperception of the value of packaging, and our long-term practice of sustainability.
We have been doing something meaningful — giving the Cup a second life and looking forward to working with more small partners to make it work.
PPWR In-depth Industry Study to Connect Industries to Co-innovation
— The debate is a reality, and the strength of the debate stems from awe of rules and continued innovation in bottom technologies.
