大年初七,一起开启猪年模式的第一个工作日吧!此时,无论你在工作岗位上还是在路上,或者你还在家里或旅行的途中,我认为这样都挺好的,人生总会有着各种的不确定性,能确定下来的就是理想和对理想的坚守了。工作,是人类无法逃避也不能缺少的朋友。当然,我们每个人都可能痛恨过这个"朋友",但其实它也没有那么讨厌,工作会让我们生活得充实,让我们的精神世界更加丰富多彩。

在现代这个物质空前丰盛、什么都不缺的年代,占有物质很难再刺激我们的感官,让我们获得长久的满足。而工作的效率已经逐渐发展为新人类需要的能力了。我们更需要成就感,连续的成就感,让成就感住在我们身体里,这样我们就会正视工作的得与失、对与错。对了就继续,错了就调整,长期下来你就不再抱怨工作。而最惊喜的收获,就是你也不会再抱怨生活!
的确,我喜欢工作。因为它总能给予我挑战和希望,有时它像无尽的难以逾越的大海,有时它像承载着千万人希望的摇篮。似乎灵魂也有了安放之处。这么说,或许有些夸张,却是我的真实感受。接下来我会将近期的所见所闻和认知到的新事物分享给所有支持关注都佰城的朋友们!
2019元旦后的第一个工作日,我启程去了一个偏远的县城——宁洱县哈尼彝族自治县(曾经也叫过普洱县)。从上海出发,到昆明转机到普洱市,再乘车去宁洱县。宁洱县可能很多朋友没有听说过,说到普洱茶相信大多数人都知道,而普洱茶就出自普洱山,普洱山就在宁洱县。这次行程最让我难忘的是这个县十几个少数民族的大团结和县政府领导班子对脱贫工作的认真态度。三年多全县人民团结奋战,实现了中国的一个小梦想——让20万人的国家贫困县摘掉了贫困的帽子!其实,我认为这里人民幸福的指数是很高的,我能做的就是锦上添花,尽自己绵薄之力为这个有着团结基因的县城献出一份诚挚的心意。
我来宁洱县的目的是考察公益捐赠项目,每年都佰城公司都会号召几个志同道合的伙伴做一些捐建项目,今年已经是第四个年头了。2019年我们希望能在这里捐建一所学校的运动场地。考察的这所学校目前是混凝土和沥青面层的运动场地,学校里2000多名孩子都在这个硬质的面层上进行体育锻炼,多年来也难免有学生受到运动伤害。希望今年都佰城和合作伙伴们的捐建,能让孩子们在环保耐久的塑胶跑道上快乐奔跑。
宁洱县之行让我印象深刻,我喜欢这里的淳朴的民风和人们乐观积极的生活态度,也喜欢这里的乡村美景和普洱山上瞭望云海的仙境。

我们中的大多数都会选择看似简单容易的那条路,工作中遇到困难就撤退,跳来跳去地换行业,最后难免让自己过得越来越艰难......做企业也是如此,模仿、拷贝相对容易些,利润或许来得快一些,不过一两年后,大多是停滞不前或死路一条。以前通过模仿发财的太多了,如今时代已经变了,需要更新做法,更新观念和认知。
《道德经》有云:"有无相生,难易相成"。难与易虽然对立,却也是相互转化的。做任何事情都应该用长远的眼光和辩证的思维去看,世界上没有一成不变,最好的选择是:做你认为正确的事,而在这之前要有能力认清自己。
毫无疑问,都佰城选择了一条正确的、难走的路。之所以说正确,是因为未来的应用一定是便捷的、高质量的,生态环保的,能让人类生活更加简单、舒适。未来,都佰城将携更多的技术创新应用,为更多的领域带来惊喜。
我们在2018年确立了企业新的战略口号——我们创新未来应用(we innovate future applications),这一口号的提出明晰了都佰城的发展之路,即如何讲求市场效益,如何做到真正的产品环保和使用性能兼具,如何对我们人类赖以生存的地球做贡献。这不仅是都佰城的出路,也是任何行业和企业得以走宽走远的出路。

团结是个永恒的话题,也是上至国家下到家庭都矢志不渝的追求。因为团结总能让我们收获到想像不到的惊喜!
为什么要团结?我们需要和谁团结?怎么做才能团结?我会经常问自己这些问题。可能有人会说,最不团结的就是中国人!可我们作为中国人的一份子总不能一直做鲁迅笔下的看客和哄笑者吧。团结是可以的,团结的案列在中国也从未停止过。我们需要付出一些时间,先去寻找一些谋求团结的志同道合者一起,有了足够大的力量再去拉动更大的团结。
不要和另有打算的人一起共事,否则只会破坏团结,阻碍前进的步伐。
能找到志同道合者不易,请珍惜和你一起奋斗的人!
新的一年总是会给予我们力量和希望。都佰城愿与最合适、最努力、愿意一起共同发展的人来共同成长!
有智慧的人会说,认知层次不同的人,是很难沟通的。这也正是人们常说的物以类聚人以群分。可在这样一个全球化的全新世界里,我们能区分的开吗?能区分开似乎比学着包容还要艰难。
那我们该怎样看清自己,至少知道自己的坚持是对的呢?
老子云:知人者智,自知者明。胜人者有力,自胜者强。真是人生的大智慧!老子明确地指出,能了解他人的人是聪明的,但只有能了解自己的人,才是智慧的;能战胜他人的人是有力量的,但只有能战胜自己的人,才称得上是强者。
通俗一点说,就是人要有自知之明,要明白自己的能力值能完成多大的目标。如果梦想足够大,又没有对自己能力的清醒认识,也没有如何精进的步骤,梦想也只能是"梦"和"想"了。
一个人真正的成长,就是自我认知不断进化。如果你感到了社会的不公,行业的不公,公司的不公,人的不公,那你就先把自己降下来,心态降下来,再去看看是自己不行还是这个社会真的不公。如果你依然感到不公,那你必须要说出来,去坚持自己,去抗争。从认知的漏斗里爬出来,接受自我,挑战自我。你看明白了,想清楚了,心就静了,做事就有方向了。
从从业者,变成职业者,再变成专业者。这就是我们对工作的认知!
有人曾经调查了20多家倒闭的科技企业,后来发现,他们都有一个共同的特点,除了老板,几乎没有人加班。创业中,我们最需要的是跑的快跑的稳,你朝九晚五的,一天能做多少事?你怎么在残酷的市场竞争中获胜?
业绩、市场一定是自己打下来的,靠自己的努力。所以,别抱怨你的薪资低了,每个人其实都有自己的选择,你的收入不够高是因为你还不专业力。
2018,怎么评价这一年呢?
我先从宏观讲起,虽然都佰城还在成长中,我也并非有多大的高度,但我们要知道宏观对每个人、每个公司、每个行业的重要性。宏观一小点的波动,其实对于微观,对于我们每个生存的实体,我们的企业,我们行业都是致命的打击,致命的伤害。同理,我们重视它、了解它,它就有可能成为我们的朋友。
2018年中国的发展是含着质量的,正如越来越多的人学会了高效做事一样。这是个漫长而艰难的过程,之所以说它漫长是因为来得很不容易。各种变革和思想的觉醒,各种创新和行动的坚持,各种艰难的决择,才走到今天的"认知"层面!
2019年会和以往一样,悲观的人看到的全是风险和困难,因为不少经济学家已经给出了警示。可我们也能让这一年不变得更坏,通过团结奋斗,一起冲过荆棘之路!
回首2018,国内的典型性商业事件要数OFO共享单车了,2年多时间从投资者趋之若鹜到顷刻间轰然倒塌,是资本裹挟下的无奈?还是企业疯狂扩张之殇?无论怎样,创业者必须要有一颗极为强大的心脏。
2018年最为臭名昭著的商业案例当属美国大忽悠伊丽莎白·福尔摩斯的覆灭记。"三十年河东,三十年河西",坏人终究没有好下场。
这个世界充斥着机会、选择、不确定性……我们无法改变宏观大环境,唯有踏踏实实改善产业小环境,至少这不会让大环境变得更坏。
近两年来,都佰城与德国巴斯夫携手创新的ETPU运动场地系列产品获得了巨大的市场成功,这一推动行业技术进步的创新产品也得到了行业、合作伙伴与专业人士的认同。经营业绩是市场对我们最真切的认可,也是对质疑和排挤最有力的回应。
古罗马哲学家西塞罗说过,"困难越大,荣耀也越大"。都佰城远未达到荣耀,但我们用努力和实力赢得了行业的尊重。我们时刻保持警醒,在危机感中行稳致远。
2018年我们收获良多,这离不开支持都佰城的小伙伴们的团结坚守与拼搏精神。2019年,都佰城将与我们的重要战略合作伙伴德国巴斯夫携手,深耕体育运动地材市场,开拓Infinergy ETPU(英菲尼基)在家具新材、教育装备、体育用品、航空航天器械以及汽车上的技术升级与应用创新。有着"爆米花"之称的ETPU性能优异,在体育地材行业的成功应用有目共睹。如何在更多的领域创造奇迹,这是我们的挑战,也是我们的机遇。
都佰城致力于发展成为一个创新未来材料应用、高质量发展的全球化企业。2019年来了,我们将毫不保留,全力以赴,霸气出征......
春节去了趟西藏,经历了各种困难和挑战:面对高反的各种症状需要正确调整快速适应,黑夜中在凄冷的盘山路上连续开车6个小时,还有去珠峰大本营路上遭遇的强暴雪和刀割似的寒风....

如今,当我平静地回忆起这些经历,最深的感受就是——无论你在哪里困难和幸运总是会同在。新的一年,愿我们坚强面对困难,同时感恩幸运,从容不迫地度过美好一天。
此刻,我在拉萨返沪的飞机上,祝大家新年快乐,猪年大吉!
On the first workday of the Year of the Pig, let's kick off the new year together! Whether you are at your workplace, on the road, or still at home or traveling, it all works out well. Life is full of uncertainties, but what remains constant is our ideals and the commitment to them. Work is an indispensable companion for humans, though we may sometimes resent it. However, it enriches our lives and makes our spiritual world more colorful.

In this era of unprecedented material abundance, where we lack nothing, possessing material things no longer stimulates our senses or provides lasting satisfaction. Instead, work efficiency has become a capability that new humans need to develop. We need a sense of achievement, continuous achievement, and let such achievements reside in us. This way, we can face the gains and losses, right and wrong of work without complaint. The most delightful outcome is that we won't complain about life either!
Indeed, I enjoy my work because it always offers me challenges and hope. Sometimes it feels like an endless, insurmountable sea, and at other times, like a cradle carrying the hopes of millions. It seems to give my soul a place to rest. Perhaps this sounds exaggerated, but it is my genuine feeling. In the coming days, I will share with all supporters and followers of DBC the insights and new things I have observed!
Ning'er Public Welfare Project Inspection
On the first workday after the New Year's Day in 2019, I set off for a remote county—Ning'er County, Hani and Yi Autonomous County (formerly known as Pu'er County). Departing from Shanghai, I took a flight to Kunming and then traveled to Pu'er City before reaching Ning'er County. Ning'er County is likely unfamiliar to many, but most people know about Pu'er tea, which originates from Pu'er Mountain, located in Ning'er County. This trip left me with the most unforgettable memories of the unity among the county's numerous ethnic minorities and the government leadership's serious approach to poverty alleviation work. Over three years, the entire county has united in efforts to achieve a small but significant dream for China—lifting 200,000 people out of poverty! In fact, I believe the happiness index here is quite high, and what I can do is add to it by contributing my modest effort to this county with a unifying spirit.
My visit to Ning'er County was to inspect a public welfare donation project. Each year, DBC Company encourages several like-minded partners to undertake some construction projects. This will be the fourth year for us. In 2019, we hope to donate and construct a sports field at a school here. The current sports field at this school is made of concrete and asphalt surfaces. Over 2,000 children exercise on these hard surfaces, and over the years, some students have inevitably suffered from sports injuries. I hope that this year's donation by DBC and our partners can allow the children to run joyfully on an environmentally durable rubber track.
My trip to Ning'er County left a deep impression on me. I love the simple lifestyle and the optimistic and positive attitude of the people here, as well as the rural scenery and the fairyland-like view of Pu'er Mountain where one can gaze at the clouds.

Most of us tend to choose the path that seems simple and easy. When faced with difficulties at work, we retreat, jump from one industry to another, and end up making things worse for ourselves... The same applies to businesses. It may be easier to copy or imitate others, and profits might come quickly. However, after a couple of years, most such ventures are either stagnant or dead ends. Many have made fortunes by copying in the past, but times have changed. We need new approaches, new mindsets, and new perspectives.
The Tao Te Ching states: 'Opposition is born from interdependence; difficulty and ease complement each other.' Difficulty and ease may seem contradictory, but they are also interconvertible. When undertaking any endeavor, one should adopt a long-term perspective and dialectical thinking. There is no constant in the world. The best choice is to do what you believe is right, but first, you must have the ability to recognize yourself.
There is no doubt that DBC has chosen the right, albeit challenging, path. It is correct because future applications will be convenient, high-quality, and environmentally friendly, making human life simpler and more comfortable. In the future, DBC will bring more innovative technological applications to various fields, bringing surprises to many.
In 2018, we established a new corporate slogan: 'We Innovate Future Applications.' This slogan clarifies DBC's development path—how to balance market benefits, true product environmental friendliness and performance, and how to contribute to the Earth on which we all depend. It is not only DBC's way out but also the path for any industry or enterprise to thrive.

On Work, Unity, and Self-Awareness
Unity is an eternal topic that is pursued by nations and families alike. It always brings us unexpected surprises!
Why should we unite? Who should we unite with? How can we achieve unity? I often ask myself these questions. Some might say that the Chinese are the least united! But as a part of China, we cannot continue to be passive spectators and onlookers as depicted by Lu Xun. Unity is possible, and there have been many examples of unity in China. We need to invest some time to find like-minded individuals who share our vision for unity, and then build the strength to pull others into this unity.
Do not work with those who have other intentions; otherwise, you will undermine unity and hinder progress.
Finding like-minded individuals is not easy; cherish those who share your struggles and aspirations!
Every new year brings us strength and hope. DBC Group wishes to grow together with the most suitable, hardest-working partners who are committed to shared development!
Wise people say that it's difficult for individuals at different cognitive levels to communicate effectively. This is why we often hear that 'birds of a feather flock together.' However, in this globalized world, can we truly distinguish ourselves from others? Distinguishing ourselves may be even more challenging than learning to embrace diversity.
How can we gain clarity about ourselves and know that our convictions are correct?
As Laozi said: 'To understand others is wisdom; to understand oneself is enlightenment. To conquer others is power; to conquer oneself is strength.' This is profound wisdom in life!
In simpler terms, one must have self-awareness and understand their capabilities. If dreams are too grand but there's no clear understanding of one's abilities or steps to improve, such dreams can only remain as mere fantasies.
True personal growth lies in the continuous evolution of self-awareness. If you feel societal, industrial, corporate, or personal injustices, first lower your own standards and mindset. Then, assess whether it's your inadequacy or if the society is truly unjust. If you still perceive injustice, you must speak up, stand firm, and fight for what you believe in. Break free from the cognitive limitations, accept yourself, and challenge yourself. Once you see clearly and understand fully, your mind will be calm, and you'll have direction in your actions.
Transforming from an employee to a professional, and then to an expert—this is our understanding of work!
A study found that 20 defunct tech companies had one common trait: apart from the owners, almost no one worked overtime. In entrepreneurship, what we need most are speed and stability. How much can you accomplish if you work a regular 9-to-5? How can you succeed in fierce market competition?
Performance and market success must be achieved through personal effort. Therefore, don't complain about low salaries; everyone has their own choices. Your income is insufficient because you are not yet proficient enough.
Reviewing 2018 and Looking Ahead to 2019
How do we evaluate this year, 2018?
Let me start with the macro perspective. Although DBC Group is still growing, I am not at a lofty height. However, we must recognize the importance of macro trends to every individual, company, and industry. A small fluctuation in the macro environment can be a fatal blow to the micro level, to our existence, our businesses, and our industries. Similarly, by valuing and understanding these trends, they could potentially become our allies.
In 2018, China's development was marked by quality, just as more people learned to do things efficiently. This was a long and arduous process, and it was difficult because of the various reforms and awakenings in thought, the persistence in innovation and action, and the tough decisions that led us to this level of understanding!
In 2019, as in previous years, pessimists will see only risks and difficulties. Many economists have already issued warnings. However, we can ensure that this year does not get worse by working together and overcoming the challenges ahead.
Looking back at 2018, a typical business event in China was the rise and fall of OFO shared bicycles. From investors flocking to it to its sudden collapse within two years, was it a result of capital pressures or the consequences of unchecked expansion? Regardless, entrepreneurs must have a very strong heart.
The most notorious business case in 2018 was Elizabeth Holmes's downfall in the United States. 'The river may turn east for thirty years and then west for another thirty.' Ultimately, evil will not go unpunished.
This world is filled with opportunities, choices, and uncertainties. We cannot change the macro environment, but we can improve our micro environment by working hard. At least this will not make the macro environment worse.
Over the past two years, DBC Group has partnered with BASF to innovate in ETPU sports flooring products, achieving significant market success. This innovative product, which drives technological progress in the industry, has been recognized by industry peers and professionals. Our business performance is a true reflection of the market's acceptance, serving as a powerful response to doubts and opposition.
As the ancient Roman philosopher Cicero said, 'The greater the difficulty, the greater the glory.' DBC Group has not yet reached its pinnacle, but we have earned respect through our efforts and capabilities. We remain vigilant, advancing steadily in the face of challenges.
In 2018, we achieved much, thanks to the unity, perseverance, and dedication of our partners supporting DBC. In 2019, DBC will collaborate with its key strategic partner, BASF, to deepen our presence in the sports flooring market and explore the technological upgrades and innovative applications of Infinergy ETPU in furniture materials, educational equipment, sports equipment, aerospace components, and automobiles. Known as 'popcorn,' ETPU has proven its excellence in the sports flooring industry. Our challenge is to extend its success into more fields, which also presents a great opportunity.
DBC is committed to becoming a global enterprise that drives innovation in future materials applications and high-quality development. In 2019, we will spare no effort and go all out to launch our ambitious plans...
During the Spring Festival, I traveled to Tibet and faced numerous challenges: adjusting quickly to altitude sickness, driving for six hours on a winding mountain road in the cold night, and encountering heavy snow and freezing winds on the way to Mount Everest Base Camp.

Reflecting on these experiences now, the most profound feeling is that difficulties and good fortune coexist wherever you are. In this new year, let us face challenges with resilience and gratitude for our blessings, and move forward with composure.
As I write this from a flight back to Shanghai after the Spring Festival, I wish everyone a Happy New Year and a prosperous Year of the Pig!







