On December 12, Shanghai DBC Group and German BASF held a global strategic partnership ceremony for the innovative future applications of Infinergy® ETPU at BASF's headquarters in Ludwigshafen. Through this collaboration, BASF and DBC Group will jointly develop new global applications for Infinergy® E-TPU (Infinergy E-TPU), focusing on technological upgrades, application innovation, market promotion, and channel expansion. The establishment of this strategic partnership marks a new chapter in the corporate strategic cooperation between DBC Group and BASF.
Innovating Future Applications
Innovating Future Applications
(From left to right) Raimar Jahn, President of BASF's Functional Materials Division; Lin Fanqiu, Chairman of DBC Group; Dr. Jens P. Dierssen, Global Business Management Leader for Infinergy at BASF.
According to the agreement, BASF SE and DBC Group will jointly promote the rapid growth of the Infinergy innovative application market, particularly in the development of technical applications in home new materials, educational equipment, sports equipment, and aerospace machinery. Both parties will develop and promote Infinergy® ETPU mattresses, seats, cushions, yoga mats for high-end soft furniture products; as well as ETPU applications in aircraft seats and new energy vehicles, and in logistics and express packaging series products. BASF will continue to support DBC Group's development in the sports equipment sector, enhancing the development and promotion of sports flooring and sports venue products. Both parties will also jointly optimize channel resources and establish a rapid and effective market development interaction mechanism.
Raimar Jahn, President of BASF's Functional Materials Division and responsible for global functional materials business, said: 'BASF is committed to continuous innovation to help our customers succeed. We leverage our integrated, innovative, sustainable, digital, and operational excellence advantages to provide solutions that meet customer needs, enhance customer appeal, and support the growth of our partners in relevant market sectors.'
DBCGroup Chairman Lin Fanqiu stated: 'Our collaboration with BASF, the world's largest chemical company, is one of the key factors behind DBC's success. We share a consistent vision of innovation and open collaboration. This global strategic partnership marks another milestone in our collaboration history and will support DBC Group in becoming an innovative global enterprise focused on advanced materials applications and high-quality development. The long march ahead is indeed arduous, but today we embark on a new journey. DBC will continue to approach challenges with dedication and innovation, embracing the future with craftsmanship.'
DBCGroup's collaboration with BASF began in 2013, with both parties aiming for innovation, cooperation, and mutual benefit. Together, they have achieved remarkable success in technological innovation, product development, and market expansion. Notably, the ETPU sports field series products jointly invented by both companies in 2016 have achieved significant market success. The ETPU rubber track product has been on the market for nearly two years, with over 1,500 cases using this innovative product that drives industry technological progress. It has received widespread recognition from professionals and has also earned certification from the International Association of Athletics Federations (IAAF) and the Chinese Athletics Association.
Recently, BASF announced its new strategic plan: 'We will transform our organization to be more customer-centric and agile.' BASF plans to significantly simplify its structure and processes, optimize its product portfolio, and further strengthen its integrated Verbund system to become faster and more flexible. The company will also focus more on customers, providing customized services and solutions to achieve organic growth in its business segments.
BASF's new strategic plan highlights its commitment to placing customers at the forefront and optimizing its organizational structure and product portfolio for maximum efficiency. This support will enable a more efficient and smooth implementation of DBC and BASF's innovative ETPU future application strategic collaboration, jointly driving the rapid growth of the Infiniti ETPU innovation application market.
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