Sparrow Paints create higher-quality coating products through focused specialization.
ANTUX and BASF have signed a strategic partnership agreement.
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Through focused specialization, higher-quality coating products are created.
ANTUX Executive Director Lin Fanqiu spoke.
Sparrow is small but extraordinary. It is resilient, united, and possesses strong adaptability and responsiveness—qualities that are highly valuable in human terms. Sparrow Paints do not aim to disrupt the industry but to simplify it by eliminating the confusion and difficulty consumers face in distinguishing quality and choosing a paint category. We will continue to engage with consumers through objective facts and accessible technical language, breaking down their understanding barriers. Our approach is not about reaching the broadest audience with the lowest price but about achieving the best product combination to build trust with consumers.
Historical material records indicate that in 2020, the joint development was described as a 'global first innovation in anti-viral paint products,' and its industry impact was evaluated. This statement reflects the company's narrative at the time and is not substantiated by independent third-party evidence. It is not used to conclude current product efficacy, market position, or global novelty.
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Promoting Sustainable Development in the Coatings Industry through Collaborative Innovation and Win-Win Cooperation
The historical release material also records positive evaluations from a BASF representative regarding the collaboration; the source, authorization status, and evidence related to the products should be verified against the original activities and valid documents.
Mr. Henry Paeckert, Global Senior Vice President of BASF
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Achieving Stronger Productivity through Optimal Combination to Build Comprehensive Competitiveness
Dr. Shu Ju, Technical Department Head of ANTUX Coatings Technology Co., Ltd., spoke up
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BASF's Emulsion Innovation Technology Platform Empowers Sparrows to Soar
Mr. Wang Fei, Technical Service Manager of the Dispersed Phase Division of BASF, spoke up
Launch Ceremony for Sparrow Children's Paint on E-commerce Platforms
Representatives from the Magpie Paint partner were present to receive the plaque
A group photo was taken with guests and representatives at the launch event
